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Green Marketing: The Good, The Bad, The Risky
12:30pm - 1:30pm, Presented by: Nancy Artz

After reviewing consumer attitudes and behavior, we'll explore green marketing strategies and the advisability of various promotional practices.  We'll also look at how to green your firm's operations and marketing practices.

Nancy Artz, Ph.D., Professor of Business Administration, University of Southern Maine
	Nancy Artz, Ph.D., is Professor of Business Administration at the University of Southern Maine. She teaches courses in consumer behavior and triple-bottom-line business (managing environmental impact, social impact, and profits). She has been active in USM's initiatives to become climate neutral and conduct a sustainability audit.